Passion

Social medai sites are not for chit chat anymore. They are another outlet for us to “share” all that we are passionate about. With the help of these social sites you can easily do this.

For example, the Pinogy team is very passionate about helping shelter animals. So we are constantly  educating the public and teaching the public about shelter pets. Here is an example of a video we  created to show our passion: http://www.youtube.com/watch?v=4e_-a_ys8Vs

I share this video with you for a reason; by actively posting about our passions we are adding Buzzz… to our topic. Not just for us, but for the shelters and for the client who is also passionate about  shelter pets.

Clients are not only online looking for the lowest price anymore.They want to be engaged and feel connected to your cause or brand.They want to know who they are doing business with.

So what are you waiting for? Just remember always be authentic and promote your passion!
Have fun and be social!

How many “shares” is okay?

Did you know that you can post 50 times a day on a blog site? HELLOOOO?! I can say that is way to many!

Subscribing to that blog page would turn any client off.

So how many posts are okay per day?

I always say 4 is a safe number. It keeps “fans” engaged but not overwhelmed. That magic number is for
facebook and twitter. For a blog, once a day or even once a week is ok. For those of us who wish to share
but are not yet hardcore bloggers, once a week is definitely fine.

Statistics show that overdoing it quickly leads to “unfriending” and “unsuscribing” But the same statistics
also show that if you do not post enough, you loose the attention of your audience. So be careful not to
overdo it.
Have Fun and Be social!

 

 

Valentine’s Day

A little bit of affection and acknowledgment go a long way. This also applies to the relationship you have worked so hard to build with your clients. Here are a few ideas to show your clients some love for Valentine’s Day.

1.  A Valentine’s newsletter, email, or even a text if you have a texting program. 
2.  Share company news, funny stories, and some fun pictures. Make sure to include a call to action and ask your clients to share pictures and stories too. 
3.  Thank your clients for their love and support through the years. Make sure to mention their pets and family.4.  Offer a special treat, discount, or special deal for the holiday.
5.  The new timeline for Facebook offers a specials section for you to advertise special offers and coupons, so use it!

Make it fun and encourage your clients to share their stories and photos. 

Remember: Keeping your clients happy and loyal is kind of like a romance. Keep it fun, light, and be sweet because you never know- you may be the one to make your clients’ day!

As always, have fun and be social! 

Social Media Contests

A great way to encourage clients to stay engaged on your social pages is to have contests!  This enables you to engage the consumer and bring traffic to your page- I mean, who does not like to win stuff… right?

Contests enable you to create dialog and get feedback from clients. It is a fun and inexpensive way to get new fans. But you MUST deliver a prize; never be the one that doesn’t deliver and make sure to congratulate and name the winner on your page.

Here is a short guide to having an online contest:

1. Make a goal and list what you want to achieve by having this contest.

Ex) get 100 new fans or drive awareness to a local charity or non-profit

2. Be creative, make it fun and something exciting that the client will also want to share on their personal page.

Ex)Photo contest, name an animal, or a video contest.

3. Put your contest on all of your social networks.

Ex) Facebook, Twitter, Pinterest,Google Plus and even your blog can have a link.

4. Do not let the contest go on for to long and let the people get bored.

Ex)  2 weeks or a month, but no longer.

5. Measure your success.

Ex) How many new fans did you get?  Did you reach the goals you had set in step one?

Make it fun and worth sharing!!

Be social and HAVE FUN!

Client Loyalty is KEY

Client loyalty is very important when it comes down to profitability.

With that in mind have you ever wondered how to get and keep regular clients?

The answer is actually very simple and there is one easy way…
“Put the clients’ needs before your own”.

It really is that simple,

Here are 5 more tips to help make this happen for your store;

1. Be honest even if you lose a potential sale. This builds trust.

2.  Become an expert in your field. This way you can answer your clients questions and not mislead them.

3. Value the relationship!

4. Deliver what you promise.

5.  Provide AMAZING service. Be happy to see your clients and make them feel important

If you follow these simple guidelines you will always have happy, loyal clients!

Have fun and be social!

The Customer is “Always” Right!

I remember a time when this was the motto for keeping the customer happy.

Although i think this may tell you my age, I still feel this tip is worth sharing.

When it comes to social sites this is a very accurate statement. Social media
has less to do with you; it’s all about the fans and who ever you are trying to
reach.

So many of you are now saying, “What do my fans want?”  The answer is so simple…
ASK! You will be amazed at the answers- your fans will provide great insight
about how you can give them the value they are looking for.

TIP: Follow their lead!

Ask questions, ask them to share their questions, and answer them.

Tip: NEVER leave a client question unanswered.  If you do not know the answer, get it.
Or at the very least direct them to someone who can help. Don’t be afraid to lead them to someone else who can give them the insight they need. It’s all about sharing.

Post fun pictures and videos to keep them engaged.
Have Fun and Be Social!

 

Another Look At Skype

I have been hearing a lot about Skype lately. It’s funny; i have always thought of it as a personal business tool, not a networking tool. But hey, I have been wrong before.

I guess that same thought could easily apply to cell phones; they are not just for phone calls anymore!  Technology is always surprising me these days though. 

In a world where your connections and relationships open doors to your desired destination, any different or new way to communicate should be considered a key.  As they say, it’s not what you know, but who you know!

So make sure to think outside the box and open your mind to new ways to communicate. Be creative and bold. When you meet new people in your industry don’t just friend them on facebook, but also Skype them because you never know whats behind door number three.

Have fun and be social!

Remember… Social Media is NOT Self Promotion!

To be honest, my first attempt at social medai was a huge FLOP. I spent a lot of time posting and tweeting about the company, their sales, and their services. I found this very frustrating and time consuming.  Hours were spent listing and planning all my posts. There was nothing random and nothing fun or valuable to the client unless they desperatley needed that 10% off coupon or thier dog would starve.

But the hardest part for me was the lack of results. Here I was working my butt off to be ahead of the curve! Every day I would check the numbers- hoping for at least one new fan. It was scary and I was seeing little or no results. So I decided to see why other pages were growing; do some research and evaluate my mistakes. In the end, the answer was not logical-not to me anyway…But hey, i’ll try anything!

So i changed my technique and I started to share more personal information and tell the fans about the staff. I also started to focus on the client by asking them to share photos and tips. Not only did we as a company get to know our client better, we built a relationship with them. The clients were now “friends”. The change in technique made a difference and ended the frustration.  It became fun, and best of all it worked!  Be brave and try something new, and let me know how it goes!               

  Have fun and Be Social!

Websites 101

Do you have a business website?  If you don’t, you should!  It is a practical way to draw in local net surfers and opens up a ton of new tools for your business.  Let them preview your services or products before they enter your store.  But let me tell you; nothing kills an online buzz more than an outdated and old website!  

Using boring default templates, confusing & busy pages do so much to harm a site style, which in turn reflects poorly on your company.  The goal is to make it as catchy and user-friendly as possible.

With the new wave of web technologies and design, a page that stays in in step with trends is bound to pique interest and quickly lower bounce rates.

Here are some tips to stay ahead of the curve:

1. Create a design that is sleek, thoughtful, and user friendly.

2. Be bold! Bold yet classy is in!

3. Cut the fat; too many separate pages lead to high bounce rates.

4. Always add links to your social media sites and channels.  Keep in mind social media should be a presence on your site but not a dominating one.

5. Don’t forget to add a mobile source… Smart phones and tablets are EVERYWHERE!

As always, Have fun and be social!

LunchMeet Network

These days, the office is not always where business happens anymore; there is just not enough time in a day to go to all the meetings, talk to all the people, manage to get work done, and still have some sort of life!   As an extension to the social media trade, LinkedIn has created this application to help make your digital connections and make them real connections.
It is currently only available for the iPhone, but they say the Android version is on its way. There is  also a web interface.
With Lunchmeet, you can arrange meetings with any of your LinkedIn relationships. Once you have the app, you can set up availability slots. With Google Maps, your location is checked and it also suggests local restaurants or cafes. You and your friend discuss a meeting within the application and off to lunch you go! You can also invite other contacts to join the meeting.
If you are a great networker, this could be an awesome tool!
The app is not widely used yet, but it is catching on.
Have fun!