Have you ever left a comment on a blog or facebook page? How do you feel when the author replies?
As we’re all ushered into this age of social media, each and every one of us is looking for ways to strengthen our relationships with our clients and potential customers.
Here are some examples of how to cultivate relationships with comments:
#1: Write in a personal voice.
You can probably tell from just the first few sentences of this post that I like to write in my own personal tone. If you’re looking to truly create relationships with the stuff you write, a personal feel will make a HUGE difference.
#2: Invite reader response by asking questions.
Studies have shown that less than 1% of readers will leave comments on a blog or facebook page, but I can assure you this number would be better if writers would simply guide the reader in terms of questions and small “calls to action”. I do this often on my facebook pages.
https://www.facebook.com/AKUSAWR (This is a link to an example )
#3: Don’t be a know-it-all.
Although it’s a good idea to be an authority in your industry, be careful not to be over-the-top or arrogant in your efforts to establish your voice, as this will greatly hinder anyone’s desire to continue the conversation with you.
#5: Say a Simple “Hello!”
I know this may sound too simple, but it makes a lot of sense and makes your reader feel good.
TIP: Always remember that a facebook friend, twitter fan, or follower percieves a relationship. If you want to do well, encourage this feeling. Say Hello!
#6: Thank readers for their support.
Out of the 10,000+ replies I’ve made to individuals, I’d venture to say I’ve included some type of thank-you in at least 9000 of them. The reason for this is simple—you want people to feel appreciated. Although this does add a little bit of time to each reply, it’s well worth it.
#7: Respond!
And nicely- don’t be a jerk! Although I probably should have made this the first item on the list, I wanted to finish off with it because everything we’ve talked about in this article starts and stops with a company’s willingness to take the time to respond to commenters.
I know you are sighing… but responding to every, and i mean EVERY comment or post is very important. Make your readers feel special. Like a friend, you would not ignore a true friends comment on your own wall, would you?
As always, have fun and be social!
