Hangouts are undoubtedly one of the coolest features of Google+. Facebook partnered with Skype to bring video chat to the world’s leading social network. In my opinion, Google+ went one step further with Hangouts – not only can you do video chats and conferences, but it can also be published to YouTube almost instantaneously. Do you have any idea what that can mean for your business?
Most Google+ users know about circles but I’ve come across several users who don’t really know how Hangouts work. In simple words, Hangouts are a way for people to video chat with staff or clients s within their various social networks – or circles. Anyone in that circle can be invited and decide to join and chat.
The basic idea behind Hangouts is to promote face to face communication. It makes more sense for business users as they can connect with the prospect and existing customers to answer their questions, showcase their products and services etc. They could also use it to do a video conferencing session with their partners and resellers. The possibilities are endless – networking events, virtual meetings…
I see Hangout as an invaluable viral marketing tool. Each hangout has a specific URL that can be shared to invite other Google+ users. I’d advice businesses to create hangouts for specific circles and promote them using Google+ and other social networks. The seating is limited to 10 people at a time so you need to plan accordingly.
Think about ways you can use this as a business tool.
As always, have fun and be social!