Most everyone thinks of marketing as the business of promoting and selling products or services. But today’s marketing is not what we were taught in school. There’s little doubt that technology has changed our lives, the way we are influenced and how we influence others. But for marketing, it’s more than just doing the same old thing using new tools. Social media marketing isn’t your grandmother’s marketing –
Marketers commonly refer to a “funnel” to describe the way they attract new prospects and convert them into customers.
What Do We Mean By Funnel?
Traditionally, we’ve prioritized our limited resources and time on trying to find and convert new prospects (the top of the funnel).
Keeping those hard-earned customers (the bottom of the funnel) has often been an afterthought.
That’s because, until recently, there was little we could do to keep existing customers, which was drastically different from the tactics commonly used to attract new ones.
Historically, the best you could do after turning a prospect into a client was to provide a great customer service and hope they come back to buy more – and… bring their friends with them.
But today’s technology, namely social media and email, has changed the game.
Social Media Marketing is about recognizing that your existing customers are your best assets.
And technology now enables us to influence consumer behavior both before and after the SALE.
With low-cost and easy-to-use tools like social media and SMS texting, you no longer have to hope that customers come back and bring their friends with them. They have already shared the experience and or sales info on their personal Facebook, twitter, pinterest or via text.
Bottom line: Successful businesses understand that marketing does not end with the sale, but rather it begins after the first sale.
Social media marketing is not a replacement for other marketing tactics and we highly recommend that you continue to do what has worked for you in the past.
In fact, social media marketing works best when combined with other marketing activities!
As Always Have Fun and Be Social!