If you read this blog often then you know all about Pinterest and how fast it is growing.
And let me tell you it is also addicting. Anyhow, I thought I might share some fun ways to use Pinterest for business.
Basically, users create “boards” then “pin” interesting photos or videos to them. It is a very interesting and different type of social network- and I really am enjoying it. It can also be a major distraction. I spent over two hours trolling the Internet for pictures representing “Crafts I want to do”. As a marketer, I had to figure out how I could use Pinterest as a marketing tool for my clients. Turns out, there are great uses for Pinterest for business.
Here are a couple of things I discovered:
Drive traffic to your blog or videos by pinning images in your posts or the videos themselves. Once a user clicks on a “pin,” the image is a link to your post or video. Note: be sure to have a license to use images if they are not yours. No one needs a copyright infringement lawsuit.
Searchengineland.com did a great post on “How to Use Pinterest for Local SEO“ and suggested that users create keyword-rich “about me” areas and board titles.
Make sure to use attractive images; Pinterest users are all about the visual.
You can set up a Pinterest page in the name of a business.
Overall, I think it’s a fun, innovative network that companies can definitely benefit from using.
As Always, have fun and be social!